In hopes of helping give you a 12 year head start, I’m going to share with you something that took me over a decade to learn when it comes to how to grow a coffee business: Every Coffee Business Needs One Thing Your coffee company is unique! There is no other operation doing things quite …
From College Grad to Coffee Consultant When I graduated from college, I thought I didn’t want to go into engineering. In fact, I thought I wanted to be an outdoor guide and lead people on mountaineering and whitewater rafting trips. And part of my training as I was exploring that was to go to Mount …
If you’ve been in business for long, you’ve probably noticed that most mission statements seriously stink. In fact, we’ve met quite a few business owners who have sworn off mission statements ALL TOGETHER! They’re too wordy, feel corporate, and never truly represent the unique vision of the company. You might be surprised by this, but …
Life is too short to build a business that barely breaks even The average person spends the majority of their waking hours working for a company that’s barely breaking even when they should be working for a business where both people and profits flourish. Most people are either: At work Traveling to/from work Thinking about …
Have you ever boarded a plane and wondered to yourself: “Where is This Plane Going?” If you’re anything like us, you would never even dream of getting on a plane if you didn’t know the destination. Sounds Crazy, Right? And yet, that’s what often happens in business. We bring people onboard and when they ask …
Your Mission Statement & Guiding Principles: Part 1 Read More »
This is Part 4 of our series on what we mean by Foundational Framework. To start at the beginning, click here! Break it Down – Keep it Simple Now, the term framework is not original to us. It isn’t “insider language” or industry specific. However, if you haven’t come across it often, it might feel …
Over the last three posts, we’re focusing on answering one question: what is a Foundational Framework? The best way to describe what a foundational framework is to tell you another story. Sailing Around the World Now, imagine with me that I told you, I had just read a book about a couple who had sailed …
The Brain Works in Analogies & Stories The best way to explain Foundational Frameworks is in a way the brain understands: analogies & stories. The Power Plant That Couldn’t Years ago, a power plant completely shut down mid-operation. The grid that it was supporting went completely black. As you can imagine, the manager on duty …
Author’s Note: This originally appeared as an article for Fresh Cup Magazine in the December 2019 issue. Many thanks to the lovely folks who created a space for me to sharpen my skills as a writer. For so many of us, coffee is a daily indulgence; it has been called “the last affordable luxury,” and …
Learning how to remain calm has never been more critical. Whether a global pandemic or daily life, we all need tools to control our thoughts.